An AI analytics platform for casinos, repositioned and relaunched.
GAMWIT had nine AI models and a website that listed features. We wrote one story for its three buyers and rebuilt the site on gamwit.com.
GAMWIT predicts churn, bonus abuse and compliance risk for casinos and online gaming operators. The old site listed features and showed no real product screen. Marketing, risk and compliance buyers each had to work out what the product did for them. The site also held years of Google rankings that a rebuild could lose.
- 01Wrote the positioning first: GAMWIT is the independent AI layer for the gaming stack an operator already runs.
- 02Built the homepage around its three buyers, the heads of CRM, risk and compliance, with a real GAMWIT screen for each one.
- 03Rebuilt the site as 71 fast static pages, and pointed every old address at its new page with a permanent redirect.
- 04Put every claim in plain HTML with structured data, so Google and AI assistants such as ChatGPT can read every page.
- 05Wired GA4 events to every trial, login and walkthrough button, so the team can see which pages send people to sales.
The new site went live on gamwit.com in late September 2026. In its first nine days, clicks from Google rose 65% against the same nine days a month earlier. Pages per visit went from 1.3 to 3.3, and the average Google position improved from 17.3 to 13.6. A site move usually causes a short drop in search traffic, and GAMWIT's went up instead.
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