A school repositioned for parents and supporters alike.
A distinctive pedagogy that the old site could not carry to parents on a phone, let alone to donors. We rebuilt it as one admissions flow.
Challenge
The school needed stronger support, both admissions and donations, but the old site couldn't carry its distinctive pedagogy to parents skimming on a phone, let alone to donors.
Thinking
- 01Repositioned the school's narrative for both parents and supporters.
- 02Redesigned the full site with a calm typographic language to mirror its tone.
- 03Developed and shipped it end-to-end, with admissions as one observable flow.
Outcome
Admissions inquiries tripled the next intake cycle, and the school now has a credible surface for donor and community support.
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